How Klooftique Began: This is Our Story
Everyone loves a good story, especially one that shows how something great once started as something small. Most businesses have an “About Us” page but that doesn’t really give the story of how Klooftique came to be. The trials and tribulations of what we’ve accomplished have been quite the journey.
A family business
Klooftique started off as a modest furniture shop. The founders, husband Gerald Furman and wife Beulah Furman started the company in 1973. They had an eye for Cape and Victorian pieces and a passion for restoring something back to its former splendor.
Above all, Gerald and Beulah traveled, sourced and restored furniture from all over South Africa.
To start, Klooftique began with mostly Cape furniture, which included Jonkmanskaste, yellow wood, stinkwood tables, washstands, and Cape country furnishings. The restoration process was done by hand by Gerald and his at the time, one employee. The two of them restored each piece with care and precision.
Through passion, adventure and a love for bringing life into something once forgotten, this was the start of Klooftique. It was also the start of our recycling path. The Klooftique family has always aspired to the philosophy of reducing, reusing and recycling. We use materials from sustainable resources, recycled goods and focus on fair trade and responsible production.
From strength to strength
Over the years we’ve grown, starting from a small second-hand shop to expanding into a showroom of 200+ metres.
As a family run business, Gerald’s son, Jarome Furman was hands-on, sharing a passion for creating something great. At a stage, he had been collecting Art Deco sofas and chairs and restoring them for clients. There was a demand in the ’90s and 2000s for restored Art Deco furniture. In addition, when Jarome bought the company from his parents, he changed the focus from Cape and Victorian furnishings to Art Deco pieces. Jarome had storerooms filled with the most amazing pieces just waiting to be restored.
It was a great success. However, interior décor trends are forever changing, and over time Jarome moved out of the Art Deco trend and into a new phase. His wife, Marianna Furman, joined the business. Together they slowly shifted focus from restoration and progressed into what it is today – manufacturing new furniture.
Our first workshop was on-site (in the building where our store is still today), where our craftsmen and women applied their skills. With time, the need arose for us to move into larger manufacturing premises.
So, Klooftique, as it’s known today, changed from restoring to creating. The change was slow. The brand didn’t change, just what we sell. The ethos, our transparency and our value for selling luxury furniture pieces at affordable prices remained the same.
Most importantly, the family stayed the same too. We are the second-generation Klooftique located at the same premises for over 45 years and counting. The brand we’ve built is not a franchise with stores countrywide, and it’s not a chain store with import stock from overseas. We are local. In other words, every piece of furniture that we sell is handmade by our skilful workers.
A big thank you goes out to our amazing followers and customers for supporting us and allowing us to do what we love. In conclusion, without you, none of this would be possible.